Elevate Conference
This conference was held in California and was meant to inspire those attending to be a well-educated professional. With that in mind, I created arrows in the negative space of the E. The combination of the upward-pointing arrows and the bright, dreamlike state of the background created an upbeat, inspirational feel. You can almost feel the warmth of California.
Phoenix
Event
The special educational event was held in August in Arizona. Since the heat was a drawback to attending, the marketing team was introducing the idea of being cool into the theme. With that thought, I brought in the blue as a cool color to compliment the orange and draw attention to the snowflake.
Baltimore
Conference
Since this Maryland city is the birthplace of our national anthem, I used patriotic colors that gave a nod to its historic maritime connection, along with the waves and anchor. We wanted the attendees to be reminded of the opportunities the city holds for learning about our nation's rich past.